Sazerac Company Celebrates Grand Opening of The Sazerac House, NOLA’s 1st Legal Distillery & Museum
This story first appeared on Distillery Trail in October 2019.
Vacant and abandoned for 30 years the Sazerac Company has turned what was a highly trafficked but unused corner of New Orleans French Quarter into the new Sazerac House. The newly renovated building on the corner of Canal Street and Magazine Street has gone from blight to delight and is now expected to attract more than 200,000 visitors a year from all over the world.
The Sazerac Company has a long history in New Orleans that dates back as far as the 1850s. The Sazerac House is located just a few hundred yards from the original 1850 Sazerac Coffee House—the site where the Sazerac Cocktail was first introduced and the company was born.
Whiskey fans will be quick to connect the dots with Sazerac Rye Whiskey. A whiskey produced by the Sazerac company’s distillery in Frankfort, Kentucky at the historic Buffalo Trace Distillery. In other words, engaging whiskey fans is nothing new for this company since they’ve been doing it since the 1800s with brands like Colonel E.H. Taylor Jr. at the O.F.C. Distillery (now Buffalo Trace).