Sazerac House opens its doors, and a new portal for New Orleans cocktail culture

This story, originally written by Ian McNulty, first appeared on in September 2019.

Wine aficionados can pursue their passion at vineyards and tasting rooms around the world. Breweries will draw beer hounds wherever they set up shop.

New Orleans, meanwhile, is America’s cocktail heartland. Now it has a new entry point to explore these drinks, the spirits behind them and the city’s own imprint on their history and culture.

Sazerac House officially opens Wednesday (Oct. 2). Taking its name from a New Orleans classic, the Sazerac cocktail, it is also the brand embassy for a liquor industry giant with roots entwined with that drink – the Sazerac Co.

It is a multifaceted complex: an interactive museum, an event space, a fully functional (albeit small scale) production facility for whiskey and bitters. Admission is free, and events, seminars and other programs will soon take place under its roof.

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