Step Inside the Sazerac House: An Interactive Museum and Distillery Dedicated to New Orleans
This story, originally written by Billy Lyons, first appeared in Fortune in October 2019.
Finding a frozen daiquiri in New Orleans’ French Quarter isn’t difficult. But if you want to explore the Big Easy’s love affair with alcohol in an authentic way, the new Sazerac House is a modern museum that’s blending cocktail history with digital innovation. And rye whiskey. Lots and lots of rye whiskey.
That’s because the Sazerac House is not just raising the bar when it comes to presenting historical tales, it’s a working distillery and an educational space where whiskey and Peychaud’s bitters are being made on-site.